China’s cosmetics startup Yatsen to buy 35-year-old skincare brand Eve Lom

In China’s cosmetics world, where foreign brands were historically revered, indigenous startups are increasingly winning over Gen-Z consumers with cheaper, more localized options. One of the rising stars is the direct-to-consumer brand Perfect Diary, which is owned by five-year-old startup Yatsen. Yatsen impressed the capital market with a $617 million initial public offering on NYSE […]
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