A YouTuber whose Tesla videos have over 30 million views breaks down how to create an ‘information gap’ with your title and thumbnail to boost your click-through rate

Paying close attention to your YouTube titles and thumbnails is critical if you want people to click on them, according to Ben Sullins, who makes videos about Tesla and electric vehicles. Sullins’ strategy is to create an ‘information gap’ by posing a question the viewer wants answered. Sullins has over
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